#Peach truck jam recipe professional#
#Peach truck jam recipe free#

Once a final invoice is paid, my client owns the images and recipes. I also take many process images to include for social media. It's important to me that they are able to get longevity out of my work. Yes, while I do go through hundreds of photos to select the very best ones for editing, I also deliver every single raw image to the client. After years of frustrations with hiring others, I choose to work very differently than most. In this case, I had purchased some great vintage fruit baskets, only to find that they are the signature baskets of South Carolina peaches, and these peaches are from Georgia. It's important to have few surprises for a client.

Besides working their signature paper peach bag into the images, I thought what better way to insert The Peach Truck branding into their photos than to include the actual truck? We also selected linens, china and other elements that would further enhance the photos. With some clients, I'm able to shoot simple setups on a clean white or black drop, but I felt like this project needed more. Sometimes you're lucky enough to get it right on the very first try. In some cases, you must know when to start over. We discussed presentations and tweaks and I was back to the kitchen to refine the recipes. What does it need? Did it work? In this case, I was able to take the recipes directly to the client and taste them. After it's made, it is time for taste tests.

Test, test and test again. As soon as I had peaches in hand, I jumped right into testing the recipes. As I make each one, I write down specific notes about cook times, changes in measurements and observations (like watching a pot so it won't boil over).

While there are many recipes out there for Ricotta Cheesecake, I realized that there was an opportunity to make a gluten-free version with a pecan crust. By looking at other recipes, you can see what to do to make your recipe special.

#Peach truck jam recipe professional#

With a background as a professional chef, I'm lucky that I can imagine how flavors pair and how ingredients behave. So one by one, I sat down and started typing up what I thought the recipe would be. Peaches would not be in season until mid-May, yet I could not wait to start until then, as it would mean weeks of delay in getting completed recipes. Development starts on paper - or a computer.

#Peach truck jam recipe free#

Who has not seen a jar of peach salsa in a grocery store? What could this recipe do that would be unique and make someone want to make it? So, instead of a typical tomato-based salsa with fresh peaches, I opted to develop a recipe free of tomatoes and add crunchy jicama and cucumber instead. Would people make it? Did it sound delicious? Would it look delicious? How would it fit into their marketing efforts and would it be something that ultimately would drive web traffic and engagement? Take their recipe for Peach Salsa. With each recipe, I asked myself first if it was something needed. The Peach Truck is unique in that they have customers from all walks of society, so while they certainly needed some simple 'semi-homemade' recipes, they could also utilize some more advanced culinary creations.

That idea is generated based on the specific product, their culture and their customers. When developing recipes, it all starts with an idea. We met and narrowed down the list and then it was time to get to work! They reached out to me earlier this spring to help them develop new recipes for this year's peach season. While they asked for only 15 recipes, I sat down and came up with a list of almost 30 in less than an hour. They curate an incredible collection of unique and sourced images and share them in ways that always seem fun and conversational. Stephen and Jessica Rose, the owners of The Peach Truck understand how the short peach season dictates an active social media campaign. But it was their Instagram feed that made it official. Their simple logo and clean website were my first loves. I first discovered them last year and immediately fell in love with their branding. An simple business in concept, The Peach Truck sells peaches at locations throughout Nashville and the Middle Tennessee area. Rarely do I find a brand that gets this as well as the folks at The Peach Truck in Nashville. By building these relationships with your customers, you create a stronger bond with your brand, which ultimately leads to sales. For many years now, I've been preaching that 'content is king.' As a business, brands have to understand that they have to create unique and authentic ways for their customers and fans to engage with them - in ways that don't always require a sale.